1 of 2 people found the following review helpful
5.0 out of 5 stars
Brilliant read: no business talk, great ideas, 17 Jan. 2012
From the second I started reading this book, I was hooked. Real life examples are plotted through out as well as the bigger picture Scot paints. For me, the ending was by far the best. I don't want to spoil it for you but I'll never look at a B2B case study the same again!
Highly recommend this book to any marketer in the B2B arena who wants to get away from boring, unimaginative and 'safe' unsuccessful marketing.