4 of 5 people found the following review helpful
5.0 out of 5 stars
Good sense, simply written, 10 Feb. 2010
Kristina Halvorsen's book is not only a great introduction to content strategy, it's invaluable in clearly demonstrating to others why content strategy is so important. I enjoyed the occasionally irreverent tone, peppered with real life experience in dealing with clients and highlighting the pitfalls around this nascent field. It's clearly written, and follows a natural trajectory of content audit through to development. Highly recommended.