8 of 9 people found the following review helpful
2.0 out of 5 stars
Not worth it!, 15 July 2009
The idea behind this book is somewhat interesting, although arguable.
Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.