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Dryad
Dryad
by G. M. Worboys
Edition: Paperback
Price: £10.99

5.0 out of 5 stars Simply un-put-downable, 11 Feb. 2013
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This review is from: Dryad (Paperback)
Simply un-put-downable, if there is such a word. Good quality paper and print too. I loved it and highly recommend it.


Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
by Al Ries
Edition: Paperback
Price: £9.99

4 of 4 people found the following review helpful
5.0 out of 5 stars Probably the best business book I have read, 31 May 2007
The authors write very clearly about the blindingly obvious. But like many obvious concepts businesses forget to apply them. The beginning of the book sets the scene nicely by saying that before the 4 P's (product, place, price and promotion) comes positioning. Once you have decided on the position you would like to own then the 4 P's all fall into place. Probably the best business book I have read.


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