2 of 3 people found the following review helpful
1.0 out of 5 stars
Do not buy this book, 18 April 2013
I bought this book as an entrepreneur trying to create some brand awareness for my own business, I have read half of the book but the author keep on telling you story after story about brand awareness of companies such us coke, McDonald's etc... But not information is given of how to build it from scratch if you are a small/medium business.