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Søren Lund (Denmark)

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Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
by Erik Qualman
Edition: Paperback

5.0 out of 5 stars Socialnomics, 22 Mar. 2011
Socialnomics is a super-inspiring book about how companies can / should use SocialMedia. It includes lots of cases and Eric Qualmans ever present statistics.

Note that when you read it you must dust off your inner critic as Qualman sometimes can be slightly over exited.

Nevertheless I would strongly recommend reading Socialnomics, because it was extremely interested reading from start to finish.


Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
by Leland Harden
Edition: Paperback
Price: £15.00

3.0 out of 5 stars Quick read but superficial, 23 Feb. 2011
Digital Engagement is a quick read, but somewhat superficial book about online marketing. It may be recommended if you need a quick overview of the possibilities of engaging your customers online. Especially the chapters on social media marketing and web video works fine as a general introduction, although they are a bit outdated at the time of reading.


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