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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Ashton Kutcher
Edition: Hardcover

3 of 5 people found the following review helpful
1.0 out of 5 stars Very disappointing., 9 April 2011
The content gives the impression of having been lifted directly from blogs, and there is very little here that wasn't written two years ago in "The New Rules of Marketing & PR".

It contains, in my opinion, far too many unsubstantiated generalisations and is heavily padded out with hearsay (and quotes from Wikipedia).
There are definitely better books out there on the subject

For anyone totally new to social media, this isn't the worst introduction you could find, but I'd recommend you read it critically.
Comment Comment (1) | Permalink | Most recent comment: Apr 13, 2012 12:34 PM BST


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