1 of 1 people found the following review helpful
5.0 out of 5 stars
Definitely worth a read, 26 Jun 2013
I bought this book shortly after being asked to review various communications my company sends to its customers.
It's really helped me think about how I want our customers to feel when they read our letters and emails.
The main thing I liked was that it's written in such a user-friendly and digestible way. Short, punchy chapters that grab even the tiniest of attention spans (like mine).