5.0 out of 5 stars
Marketing Law - the differentiator, 2 Sep 2012
The first edition of this book was essential reading for professional marketers who sought to understand legislation and how it affected them, while also discovering how the law might offer their organisations competitive advantage. This second issue has transformed that knowledge, through the restructuring of the content and the addition of guru icons, into a practical tool which is now an instant guide to the very latest key sales and marketing legal issues. I regard this as essential reading for all marketers no matter what aspect of the profession they address.