5 of 5 people found the following review helpful
4.0 out of 5 stars
Branding and Coprporate reputation, 9 Aug. 2010
Van Riel and Fombrum stlye of writing both engages the reader and provides authoritative insight into a very important component of business mangement.
For students of Marketing , Business and Public Relations the book provides an excellent platform to both understand and explore theory and practice of corporate communications with simple graphics and commentry. A valuable book that should be on all the book shelves of marketing and business managers. Easy to read and clearly presented.