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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
by van Riel Cees
Edition: Hardcover
Price: £35.99

5 of 5 people found the following review helpful
4.0 out of 5 stars Branding and Coprporate reputation, 9 Aug. 2010
Van Riel and Fombrum stlye of writing both engages the reader and provides authoritative insight into a very important component of business mangement.
For students of Marketing , Business and Public Relations the book provides an excellent platform to both understand and explore theory and practice of corporate communications with simple graphics and commentry. A valuable book that should be on all the book shelves of marketing and business managers. Easy to read and clearly presented.


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