2 of 3 people found the following review helpful
5.0 out of 5 stars
Informative and entertaining, 18 Jun. 2010
I loved this book. It is full of useful resources and fascinating case studies and Jim Sterne is downright hilarious at times. This is an important addition to your bookshelf if you're entering the realm of marketing, support or analysis using social media - and most importantly, engaging and "listening" using social media.