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Data Mining Techniques in CRM: Inside Customer Segmentation
Data Mining Techniques in CRM: Inside Customer Segmentation
by Konstantinos Tsiptsis
Edition: Hardcover
Price: £55.00

3 of 3 people found the following review helpful
5.0 out of 5 stars An excellent data dictionary for data mining projects, 8 Feb 2010
All chapters are very good but especially the `mining data mart' is exceptional. I can really use this book as a guide for data mining projects. The starting point which is `what data should I need' is fully covered by this book.

Dr. Nikos Bogris
Business Planing & Strategy Manager
Open 24 S.A.
Athens, Greece


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