2 of 2 people found the following review helpful
5.0 out of 5 stars
It's Time For Banks to Embrace Disruption and Adjust to The Realities of a Digital Marketplace, 25 Oct 2012
A welcome expansion on the thoughts written in Bank 2.0, King provides a look into the massive changes in financial services distribution, payments, consumer behavior, competition, engagement and social media integration in Bank 3.0. Filled with case studies and updated market research, King gives another wake-up call to bankers who want to continue to do business the old fashioned way -- with paper, bricks and mortar, vast human resource involvement, inefficiency and less than optimal customer experience. As he states, no longer is banking a place to go to, it is something that is done . . . 24/7 on my terms using my phone, tablet of computer instead of a branch.
An industry futurist, King again provides an in depth look into what is happening today and what we can expect going forward. If it is not on the bookshelf of my banking clients, I will provide it to them since it is a must read for any banker wanting to embrace change and make a difference in their organization and for their customers.