1 of 1 people found the following review helpful
5.0 out of 5 stars
As the title states.....Brilliant!, 11 Jun. 2013
Having worked in B2B Marketing for 15 years it is really refreshing that Rene has encapsulated the digital marketing element, clarified it and formalised a lot of the activities. As one reviewer stated it really is a blue print for all b2b marketers and with real examples of good practice especially the measuring the impact of campaigns. I would highly recommend this publication.