Forgive the long review but when buying expensive items of clothing such as this i feel it warrants talking about in depth...
Emporio Armani is one of, if not thee most renowned fashion name around and make a whole host of products including a huge clothing range for both men and women and are predominantly aimed at the higher end of the market. This particular item is their thong version and i must say it looks even better in the flesh than it does in the pictures. As soon as you get your hands on it i guarentee your first comments will be "that feels really soft", i also guarentee the second thing you will say is "it looks and feels really well made", and you won't be wrong in either. Material wise it's made from a mixture of 95% luxury cotton and 5% Elastane. It honestly doesn't feel like cotton, it feels better, almost as if it was made from some kind of premium microfibre material, it really is soft against your skin and you immediately understand why such an item is priced so high.
There is a decent amount of stretch from the material, especially the waistband and sizing is accurate to the Emporio Armani guide in Centimetres:
Small-76/81, Medium-81/86, Large-86/91, X-Large - 91/97 ... note that if you are between sizes, pick the larger of the two
From the front they could quite easily pass for briefs which is no bad thing and indeed there is decent amount or room to hold your "package" at the front with good coverage around the sides of the pouch area. Support is another impressive feature, everything is held securely in place and means those pocket adjustments that every guy does from time to time become a thing of the past. Now the one i have is a black and gold colour combination which is rare to find but the ones on Amazon are made from the same material, just different colour options.
Before i talk about the back i want to talk about the sides. The cut from the side of the pouch that goes up to the waistband is spot on and means at no point is your leg movement restricted, simply because there is no material that can interfere, (see my 2nd picture below). Naturally this "cut" follows all the way around the sides to the back. Under jeans you can't feel the waistband at the sides at all. The thong back is also perfect, not too long or wide, i guess what i'm trying to say is it's in proportion to the underwear and the stitching and overlocking is first class. Contrary to what some may say, if you buy the correct size you don't notice the backstrap during the day that much, certainly you DON'T get that wedgie feeling but the key like i said is to get the right size!!
So why would you choose to wear a thong and not traditional briefs or boxers, indeed i don't wear thongs all the time but they do have a time and place. On really hot days this type of underwear really comes into its own as the lack of excess material does reduce irritation and heat. Equally if you are doing any sporting activity you will find the blend of support and comfort while allowing maximum movement a really boon! You can naturally wear this type of mens underwear everyday, if you like wearing tight fitting jeans then you too will benefit from this design.
Round up time....
Pros: Very sexy and stylish * quality of the material and stitching * LOTS of support yet comfy throughout the day * Low rise design as they rest on the hips * the cut (shape) at the side of the pouch is perfect * Thong back is a good length and width and feels sturdy * wash at 30*c in the machine and it retains its shape and colour * Emporio Armani branding is never a bad thing * Overall it feels like a premium piece of underwear
Cons: It may be expensive for one piece of underwear but once you hold it you do realize why * Thong design won't appeal to everyone and sadly some still consider it a taboo type of mens underwear which is a shame because once you try it i practically guarantee your views will change.
Verdict: If you don't mind trying this style of mens underwear (which i admit isn't mainstream yet) and like the colour options then you won't be disappointed. The quality and wearing experience is top notch and while it is expensive you do get what you pay for in life and this is no exception. I'll finish by saying this, take a gamble and try something new, it will last years and you never know it might just change your mind about mens thongs. That's what happened to me and since i haven't looked back! Highly Recommended Premium Underwear!
If you want a cheaper, everyday alternative then perhaps consider this: HOM Nature Fredy G String
, it may not be as stylish or have the same softness to the material but it's a great all rounder and good place to start, indeed if you do like this type of underwear i would honestly recommend both, they equally deserve a place in your underwear draw!