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T.O.R. Caza (Sussex, England)

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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
by Peter Fader
Edition: Paperback
Price: £9.99

5.0 out of 5 stars Brief clear and to the point, 29 Jan. 2014
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As a big fan of customer centricity I was very impressed by the clarity of this book. I would highly recommend it.


Bad Science
Bad Science
by Ben Goldacre
Edition: Paperback
Price: £6.29

0 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant!, 21 Jun. 2009
This review is from: Bad Science (Paperback)
I really enjoyed this book and cannot recommend it highly enough.
Perhaps we are entering an age of facts and objectivity where products and services will be judged on real facts rather than just a few mis judged headlines!

Well done to the author - lets have more like this please.
Read this book!!


Sustainable Energy - Without the Hot Air
Sustainable Energy - Without the Hot Air
by David J. C. MacKay
Edition: Paperback
Price: £18.19

7 of 7 people found the following review helpful
4.0 out of 5 stars Thank goodness, at last some facts without the hype and exaggeration, 21 Jun. 2009
If you are interested in the subject and fed up with subjectivity and media hyperbole then this book is your best bet. As a non scientist I found it very readable and extremely informative.
The only criticism I have of the book is that occasionally it had some simplistic statements like 'stop flying', rather than more helpful and constructive advice on what to do if you have to fly (offsetting was pretty much dismissed and it is hard to see an alternative form of transport for essential journeys which cannot be done by train or in an economical car with three or more passengers).
Overall though I would thoroughly recommend this book to anyone who wants to inform themselves about the subject.
Comment Comments (2) | Permalink | Most recent comment: Mar 3, 2013 12:55 PM GMT


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