6 of 7 people found the following review helpful
3.0 out of 5 stars
A fine book for US psychology students, 13 May 2003
This book is full of insight about persuasion, but it suffers two flaws that prevent me from using it as a textbook. One is that almost every point is supported by an experiment described in the main text. This is rigorous, it is also tedious. Leave the data in an appendix next time please! And the resulting book will be much easier to read. The second is that it assumes an exclusively US audience (frequent references such as "our nation", meaning the USA). It is plain rude of the authors not to consider the possibility that someone from out side the USA might read their book. My students would not get many of the cultural and political references, which are all drawn from the US.