3 of 3 people found the following review helpful
5.0 out of 5 stars
Great Adwords Book, 2 Jun. 2010
I thoroughly recommend this book. I've been using Adwords for over 4 years now so I consider myself quite knowledgeable. However whilst reading the book I learned many new things and it also clarified things I thought I new. The book is very clear and well written and I particularly appreciated the chapter on Quality Score which debunks many of the myths that abound on the internet.