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Dominic Houlder (London, London United Kingdom)
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How to Get into Advertising
How to Get into Advertising
by Andrea Neidle
Edition: Paperback
Price: £28.49

5.0 out of 5 stars A must for anyone considering advertisisng, 2 Dec 2010
Anyone interested in advertising must buy this book. As a practical guide, full of wisdom, suggestions and information there is nothing like it. Andrea's steers on navigating the world of advertising agencies helped my partner Lukas to win a placement at BBH within weeks of starting his job search.


Business Exposed: The Naked Truth About What Really Goes on in the World of Business (Financial Times Series)
Business Exposed: The Naked Truth About What Really Goes on in the World of Business (Financial Times Series)
by Freek Vermeulen
Edition: Paperback
Price: £13.59

3 of 3 people found the following review helpful
5.0 out of 5 stars Finally, business inspiration that comes with integrity!, 14 Nov 2010
Don't you get sick of slick recipes for success, pontification and sophistry? No wonder the business shelf at airports has been shrinking. But here is a gem of a book, written with heart, humour, personality and above all, real research evidence coupled with clear thinking. Freek Vermeulen has set a gold standard here, and any aspiring business gurus that follow him will have to rise to the level he has set. The book is also a delight to read - I devoured it in a single sitting.


Start with the Answer: and Other Wisdom for Aspiring Leaders
Start with the Answer: and Other Wisdom for Aspiring Leaders
by Bob Seelert
Edition: Hardcover
Price: £15.64

0 of 1 people found the following review helpful
5.0 out of 5 stars Wisdom for troubled times, 6 May 2009
We are all emerging, punch drunk and hung-over, from a wild era in which maverick, self dramatising CEO's seemed to win all the plaudits, egged on by leadership gurus who told us all to break the rules, set loose revolution and generally turn the world upside down. See where that has got us.

What a relief to hear the calm, wise voice of Bob Seelert in your ear, speaking in an easy conversational style throughout this book. Bob's colleagues at Saatchi & Saatchi describe his personal brand equity in one word - wisdom. This is a wise book in that his experience is told to us in a way that sparks reflection on our own. And it is wisely written in that Bob - like the fable writers of old - gives us a single insight at a time, which adds up to a corpus of systematic thinking that has propelled an extraordinarily successful sequence of career steps. Bob moved from a top management role in the world of the successful, highly structured multinational to lead troubled turnarounds and emerge at the helm of the world's most renowned creative business. All the while, he was home for dinner with his family almost every night.

Bob's book is a timely reminder of classic virtues. These are the virtues of simplicity and clarity in setting goals as a leader; consistency, self discipline, courtesy and sustained effort in his approach to work; care for the organisation as a community, commitment to his team and humility in his relations with others. As a self-confessed left brain thinker, Bob was able to embrace difference as a "suit" taking the lead of right brained creatives.

Bob's insights are especially valuable in today's overheated, crisis ridden world. In his style as much as in his words, he shows us how leaders need to be unflappable in a difficult time, how turning round an organisation is about rebuilding the confidence of individuals, and how time needs to be broken into manageable bite sized pieces of 100 days to avoid paralysis in the face of uncertainty. Above all, he tells us to make and stand by our judgement: hence the book's title - start with the answer.

Running as a powerful current through the book is a delight in adventure. Faced with a challenge of turning round a once great business that was on its knees in the mid-1990's, with advice to firmly decline the head-hunter's call, Bob saw the task as "a bit of a hoot". This is an inspiration for those feeling dwarfed by the size of contemporary challenges.


Alamein
Alamein
by Stephen Bungay
Edition: Hardcover

18 of 20 people found the following review helpful
5.0 out of 5 stars An account of leadership for any leader, 31 Mar 2003
This review is from: Alamein (Hardcover)
Notions of leadership in the business community, which I serve as consultant and educator, are fuzzy and confused. Military leaders, however, face disaster if they fail to ensure clarity of mission. Dr Bungay's crisp analysis of mission command, which defines mission as the union of task and purpose, goes a long way to explaining the success of Rommel despite the Wehrmacht's inferior resources, and the initial failure of British forces in North Africa. But this is much more than an historian's account. Dr Bungay practices as a leading business strategist, and this book is a must for the business leader's bookshelf. The fascinating discussion of Montgomery's turnaround of British morale also provides practical takeaways that restore the Aristotelian art of rhetoric as a competence that any leader must master.
Professor Dominic Houlder, London Business School


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