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B. Adams (Belfast, UK)
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We Are Our Brains: A Neurobiography of the Brain, from the Womb to Alzheimer's
We Are Our Brains: A Neurobiography of the Brain, from the Womb to Alzheimer's
by D. F. Swaab
Edition: Hardcover

2 of 6 people found the following review helpful
5.0 out of 5 stars One of the most important books you will ever read, 24 Jan 2014
A criticism levied against neuroscience in general is that it's "reductionist" and that neuroscientific discoveries rob the human experience of its mystery and majesty.

Those who make that criticism are, I believe, looking at neuroscience in entirely the wrong way. I read Swaab's book in its original Dutch version and am exceptionally happy too see it translated in to English at last so I can recommend it to all my British and American friends.

Reading this book will open your eyes to the mystery and majesty of our brains, that - despite being highly flawed and full of inaccurate mental shortcuts - are responsible for everything we experience in life.

Many people who make a profession out of metaphysics - especially philosophers, theologians, and spiritualists - will see "We Are Our Brains" as yet another attack on their chosen field. And these people would, once again, be missing the point rather spectacularly.

The only reasons you could have for criticising Swaab's book is if you are a neuroscientist that has contrary evidence (I reckon there aren't many of those - Swaab is a highly acclaimed scientist) or if you're a person that doesn't value truth and reality at all. Because that is what Swaab does: reveal the reality of the human condition, with all its flaws and mystery and majesty.

And that, I believe, is worth treasuring.


Otterbox Commuter Series Case for HTC One - Glacier
Otterbox Commuter Series Case for HTC One - Glacier
Price: 10.49

1 of 1 people found the following review helpful
5.0 out of 5 stars Great sturdy case, 23 Aug 2013
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Got this great case after my old case - the official HTC black & red flip cover case - started to fall apart. This Otterbox case is superb - a perfect tight fit, handy rubber coverings for the power & audio that are easily accessible, and the case has a great sturdy feel to it. Suits this large phone perfectly.


Snugg Galaxy Tab 2 10.1 Leather Case With Lifetime Guranatee - Flip Stand Cover with Elastic Strap and Protective Premium Nubuck Fibre Interior for Samsung Galaxy Tab 2 10.1 (Black)
Snugg Galaxy Tab 2 10.1 Leather Case With Lifetime Guranatee - Flip Stand Cover with Elastic Strap and Protective Premium Nubuck Fibre Interior for Samsung Galaxy Tab 2 10.1 (Black)
Price: 29.99

5.0 out of 5 stars High quality, tight-fitting cover, 9 April 2013
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As the headline says, this is a high quality cover that fits snugly around the Galaxy Tab2, with great access to all the necessary buttons around the edges. The cover has a lovely feel to it, sturdy yet pleasant to the touch. The elastic band allowing for easy one-handed use of the tab is a true godsend. Excellent cover, and excellent value for money.


USB Missile Launcher "Thunder"
USB Missile Launcher "Thunder"
Offered by GreatGadgets
Price: 27.90

5.0 out of 5 stars Countless hours of office fun, 8 April 2013
= Durability:4.0 out of 5 stars  = Fun:5.0 out of 5 stars  = Educational:4.0 out of 5 stars 
Verified Purchase(What is this?)
We gave this toy as a present to one of our office's resident geeks, and it provided us with hours of fun. Very easy to set up and use, he was firing missiles at his least favourite colleagues within minutes. The firing system was a wee bit unreliable in that it only succeeded in shooting a missile about half the time, but that actually added to the suspense - you'd hear the whir of the launcher's rotation, and then braced yourself for the launch click, and then maybe get a missile in your face. Heaps of fun, and now a running joke in our office: "Be careful or you'll get a faceful of missile."


Melkco Luxe Vintage Red Handmade Leather Slimline Case for iPhone 4 / 4S
Melkco Luxe Vintage Red Handmade Leather Slimline Case for iPhone 4 / 4S

4.0 out of 5 stars Classy and robust, 28 Aug 2012
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This iPhone cover has a very classy look to it, and makes your phone feel nice and robust to hold in your hands. You'll probably find yourself stroking the soft top cover more often than is appropriate. The only negative is that the curved bit at the top that closes the cover can be bent out of shape a bit, causing the cover to flip open too easily, but with some measured bending you can get it back in to shape. Best iPhone cover I've ever had.


Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Edition: Hardcover
Price: 11.89

5.0 out of 5 stars Essential reading for today's digital marketing specialist, 28 Aug 2012
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I've read a lot of books about various aspects of digital marketing, and while I take lessons from every one, it's hard to deny that there's a huge variety in quality.

Lee Odden's book 'Optimize' is just about as perfect a digital marketing book as you can find. It's more or less a manual of how to build a successful online brand.

Digital marketing has been in a continuous state of change since the dawn of the internet, and marketers have had to adapt their tactics all the time. On many levels 'Optimize' transcends that, and focuses on what it takes to build a lasting online brand that engages with its target audience in ways that will endure for years to come.

If you're a SEO, Social Media marketer, digital marketing generalist, or even a copywriter, this book is a must-read.


Seed
Seed
Price: 9.41

1 of 1 people found the following review helpful
4.0 out of 5 stars Daring and original, 27 Aug 2012
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This review is from: Seed (Kindle Edition)
SEED is a book that takes a bit of time getting in to. The author has crafted a dark post-apocalyptic world where genetically manipulated foodstuffs - seed - is the most coveted of substance, and where government is subservient to massive corporations who control the creation of these superfoods.

The technology in SEED is not explained in detail early on, which means a reader is left guessing as to the exact nature of a specific technology - or even people created through such technology - but as you read on things become clearer and the novel turns from slightly frustrating to greatly rewarding. The book rewards those who stick with it, and its ending is epically magnificent and satisfying.

Those who like their hard sci-fi with liberal sprinklings of grit, violence, and gloom will definitely enjoy SEED.


The Heroes
The Heroes
by Joe Abercrombie BA
Edition: Hardcover
Price: 11.99

3 of 3 people found the following review helpful
5.0 out of 5 stars Gritty. Violent. And thoroughly enjoyable., 27 Aug 2012
This review is from: The Heroes (Hardcover)
My first Abercrombie book was Best Served Cold, and its violent and gritty tale of vengeance got me hooked. I devoured his earlier First Law trilogy, and when The Heroes was released I bought the hardback version the day it was available.

I was not disappointed. The Heroes is a tale about a single battle between the North and the Union, and it majestically weaves together many different strands of stories. We see many familiar faces, such as the monolithical Bremer dan Gorst and the frightening Black Dow, and we are introduced to many new faces in Joe Abercrombies ever-expanding world of dark fantasy. My personal favourite - and of many other readers, no doubt - was the slightly off-kilter Cracknut Whirrun, whose every appearance in the novel is both funny and tragic, and thoroughly memorable.

If you liked Joe Abercrombie's earlier works, or if you're a fan of dark and realistic fantasy in general, this one is not to be missed.


A World without Time: The Forgotten Legacy of Godel and Einstein
A World without Time: The Forgotten Legacy of Godel and Einstein
by Palle Yourgrau
Edition: Paperback
Price: 9.39

1 of 1 people found the following review helpful
2.0 out of 5 stars Very hard to take seriously, 23 July 2012
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I find it very hard to take this book seriously. The first half of the book seems to be mostly a settling of scores - obviously Yourgrau has more than a few axes to grind, probably stemming from years of debate about Godel's place in the scientific and philosophical pantheon - and the book is littered with examples of Yourgrau attempting to settle scores, some more subtle than others. He even resorts to that lowest of low arguments in any debate, a direct comparison with Nazism.

Then when it comes to explaining Godel's discovery, it basically boils down to Godel's version of the ontological argument which Yourgrau states as being 'complex and subtle'. Unfortunately there's nothing complex or subtle about the ontological argument. There is much confusion and muddled thinking in it, however, and I fear that this is the main reason Godel's expositions about time - or its non-existence - are not that popular. They're simply not that good.

Alas, Yourgrau believes otherwise and spends a great deal of time trying to convince the reader of that. In this, he failed utterly in my case. I came away from reading this book thinking Godel was a deeply flawed human being who made some notable contributions to logic and mathematics, but who was ridiculously out of his depth in many other areas of intellectual pursuit. That is probably the exact opposite of what the author intended.

In short, this book is a great example of why philosophers shouldn't write about science.


Market Forces (GOLLANCZ S.F.)
Market Forces (GOLLANCZ S.F.)
by Richard Morgan
Edition: Paperback
Price: 6.87

1 of 3 people found the following review helpful
5.0 out of 5 stars Morgan's finest, 22 Jan 2010
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I've read all of Richard Morgan's books to date and love his Takeshi Kovacs series. But this book, his first one, is undoubtedly his strongest so far. His characters are flawed and real, and the story pulls you along unerringly. But the strongest asset of "Market Forces" is the world that Morgan shows us. Corporate power has blossomed, governments are built and destroyed by mercenary powerbrokers that invest in a nation's future by way of force and weapons, delivering military services in exchange for long-term ROI. Whole countries are at the mercy of the whims of corporate greed - a disturbing picture of the direction we are heading in in the real world.


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