7 of 7 people found the following review helpful
5.0 out of 5 stars
A must read for those rebranding or setting up a business, 12 Jan. 2010
This book delivers a very clear guide into world of logo design. Small business owners that are setting up or want to jazz up their logo should use this book as an instruction manual and follow the rule to create generate timeless brand recognition.
Reading this book also means I look at company logos in a different light. Whereas I was previously subconsciously being 'sold' a message by a logo, I now try and decider what that message is. Does this logo represent class or discount?!
Great read and very clear, if you're interested in logo design this is the best guide out there...