8 of 12 people found the following review helpful
5.0 out of 5 stars
A mind altering read!!! Could save a few businesses managers from doom, 10 April 2007
One could go as far as to say this book would save a few faltering businesses if the managers sat down and read it.
It really should be taught in schools as part of a cirriculum. People are generally unaware of the congitive paralysis, biases and blind spots governing their lives, causing them to fall into the same traps or be unaware of psychological chains that need breaking. So many could benefit from the understandings portrait in this book.
Not an easy read. The Italian author, has a lot to say in 200 pages, while getting the point across, the content is overly condensed and would be delivered to a bigger audience if he took the science and dumbed it down for the price of a few extra pages.
The examples given are simplistic and real life but a certain complexity exists by nature of the science that should have more detailed explanations.
An amazing book which I will be recommending to many people.