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The Human Brain: A Guided Tour (Science Masters)
The Human Brain: A Guided Tour (Science Masters)
by Greenfield
Edition: Paperback
Price: 10.90

1 of 1 people found the following review helpful
2.0 out of 5 stars A Guided Tour with No Pictures, 8 April 2014
Verified Purchase(What is this?)
I ordered this book and it arrived today. I was looking forward to learning about the areas of the brain and what their functions are. The blurb on the back says "What would you see if you removed the skull from the human brain and then slowly worked your way deeper and deeper inside...?"

Indeed, I was very excited about what I would SEE. I shouldn't have got my hopes up. Apart from a few drawn diagrams (none of which labelling different areas of the brain), there are no visual aids in this book; it's all text. How can the book be a "guided tour" without illustrations? The book discusses Broca's Area but it's left up to the reader's imagination to wildly speculate where it sits in the brain. (Or perhaps the elbow, or buttocks - who knows?)

The text is interesting and thorough, but the lack of diagrams is such a disappointment, and it also seems like the book is deceitful in implying it would teach reader's about the different areas of the brain.


Webs of Influence: The Psychology of Online Persuasion
Webs of Influence: The Psychology of Online Persuasion
by Nathalie Nahai
Edition: Paperback
Price: 10.49

4.0 out of 5 stars A great book for all interested in UX, 8 April 2013
This book is great as it's a good read whether you're a total novice to psychology or a seasoned expert. It's easy and light to read (just one of many instances of Nathalie practicing what she preaches) and yet it contains a number of useful studies and brand examples which are like gold dust for the more experienced behavioural economist.
What really set this book apart for me was it's use of psychological principles in its own execution - concreteness, fluency and emotion are all used to great effect.
I would have liked there to have been more coverage of empirical studies investigating the use of heuristics online (e.g. social proof makes people x% more likely to sign up to a newsletter), but having looked myself, it seems this research may not even exist yet. This is an exciting field which is only going to grow, and Nathalie has done a great job of spearheading it.


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