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Nick Fitzherbert (UK)
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Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business (Brilliant Business)
Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business (Brilliant Business)
by Cathy Bussey
Edition: Paperback
Price: £8.79

7 of 7 people found the following review helpful
5.0 out of 5 stars A rather brilliant introduction to PR, 18 Jun. 2011
Verified Purchase(What is this?)
Anyone who has ever worked in PR will know that it can be difficult to explain to friends and family quite what it is they actually do for a living. After 20 years in the business I found my own mother was still somewhat mystified; and I was meant to be an expert communicator! Full marks, then, to Cathy Bussey who pretty much nails it in the first two pages of her brilliant new book.

She sets out to demystify PR for the small business person and it that respect it really is rather brilliant in that everything is kept simple and straightforward. As such, it is also a great introduction to anyone considering PR for the first time, be they a student or, perhaps, a marketing executive who has had responsibility for managing a PR consultancy thrust upon them.

As Bussey acknowledges, there is always a certain degree of conflict between journalism and PR and she manages to straddle both camps in a highly objective manner - something I have not seen achieved before. I have never felt completely comfortable recommending a PR book before, even when they have been kind enough to cover my own case histories. I have no hesitation, however, in recommending this as a good, straightforward and up to the minute introduction to the discipline.


Brilliant Business Creativity: What the Best Business Creatives Know, Do and Say
Brilliant Business Creativity: What the Best Business Creatives Know, Do and Say
by Richard Hall
Edition: Paperback

2 of 2 people found the following review helpful
5.0 out of 5 stars A truly holistic approach, 29 Dec. 2009
As a trainer in creative thinking I am all too well aware that there are already plenty of books on the subject. Most of them have whacky titles and live up to expectations with at least 1001 rather silly exercises that just may have some value if you happen to have plenty of time and a facilitator to officiate.

Richard Hall's latest book is SO much more than that, but I must pause momentarily to declare an interest because he has been kind enough to mention me several times within the text. That's nice, but I am truly delighted - relieved even - that he has written the book because, 40 years on from De Bono and his lateral thinking, `creativity' has gained a rather bad name within many business circles. Sadly, there is often a perception that creative thinking is only about dreaming up wild ideas that lay outside some imaginary box; and do we really have to wear funny hats while doing it?

Richard Hall's new book puts creativity back on the business agenda. He takes a truly holistic approach to business creativity, sweeping the usual jargon aside, demonstrating how creativity is a state of mind that is increasingly essential to business success and applies to every aspect of your business. He starts literally from the floor up, encouraging the reader to consider what signals are sent out by the look of their car park, the state of their reception area and the `personality' of their meeting rooms. It all makes so much sense when he encourages you to think about such things, often through stories from his long, varied and very successful career. I've probably said this before, but the beauty of reading a Richard Hall book is that you are tapping into up-to-the minute thinking, backed by a lifetime's experience. That's a very rare combination and he's pulled it off again.


Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
by Richard Hall
Edition: Paperback
Price: £12.99

7 of 8 people found the following review helpful
5.0 out of 5 stars Comprehensive, engaging and invaluable, 17 Jun. 2009
I really wish Richard Hall had been writing his books 30 years ago when I was first studying marketing. Back then I was issued with a book called `Marketing made simple'; it wasn't particularly simple, it was a hard slog and completely un-memorable. Hall's new book, by comparison could be called `Marketing made human' because it draws you in and brings all the principles alive with compelling stories told in a truly engaging tone.

Two further aspects make this book stand out. First, it is about the most `complete' book on marketing you are likely to find - there can be very few people with such comprehensive knowledge. Second, while Hall's vast experience shows through on every page, it is equally balanced with a real hunger for knowledge on what is happening now and what is likely to be coming next. Again, it's rare to get both sides from the same writer.


Papershow Starter Kit
Papershow Starter Kit

10 of 10 people found the following review helpful
5.0 out of 5 stars Papershow - a great way to interact, 25 Mar. 2009
I highly recommend Oxford Papershow. It's a great way to interact with an audience and bring the presenter and their presentation closer together. As a trainer in presentation skills for people in business, a common problem I have observed in many people when presenting with Powerpoint or a flipchart is that it can be difficult for a presenter to maintain eye contact with their audience. When they do this they are no longer engaging with their audience and their voice goes off in the wrong direction. Oxford Papershow overcomes this - you never have to turn your back on your audience, or end up struggling to write with marker pens on a flipchart.

I have also found Oxford Papershow to be very useful for brainstorming and the analysis and evaluation that follows. In both cases, being able to use different colours plays a key part so the kit is ideal for this. It also overcomes any difficulties in capturing information written up on a flipchart as all notes can be emailed afterwards.


The Secrets of Success at Work: 10 Steps to Accelerating Your Career
The Secrets of Success at Work: 10 Steps to Accelerating Your Career
by Richard Hall
Edition: Paperback
Price: £9.99

5.0 out of 5 stars Best book to date, 9 July 2008
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Richard Hall's latest book is his best to date and I really wish he had written it 25 years ago when I was still at the crucial early stages of my career. He declares up front that it is a self-improvement book. Unlike so many it this genre, however, it is all firmly rooted in a reality that draws on Hall's own considerable experience without banging his own drum too much.

Typical of his approach is to emphasise the importance of enthusiasm and then to qualify it as `intelligent enthusiasm', which he goes on to explain. Highlights for me include the sections of Active Listening, Laughter, Diversity, Impactful communication and Seeing yourself as a brand. Anyone involved in encouraging people towards Continuing Professional Development could also take inspiration from the way he really makes you want to carry on learning.

There's an awful lot crammed into this deceptively slim volume and you come away thinking how great it would be to work for Richard Hall or, for that matter, have dinner with him.


Any Day Now
Any Day Now
Offered by skyvo-direct
Price: £12.88

6 of 6 people found the following review helpful
5.0 out of 5 stars Essential (fresh) listening for anyone into 60s and 70s rock, 2 July 2007
This review is from: Any Day Now (Audio CD)
Terrific new music for anyone who enjoys the older sounds of the 1970s. This album blends the feel of the bands its members have played with in the past - the Small Faces, Faces, the Who, Bad Company and Foreigner - and serves up fresh new songs that are just as good as anything they have done in the past. The stand out track for me is 'Six to Midnight', the tale of a night out with Ronnie Wood that lasted for three days. There's a beutiful tribute song to Ronnie Lane, a power ballad called 'Angel' that reached no.1 in America and a stinging reminiscence of Kenney's time in the Who in a song called 'Where are You', that sounds more like the Who than Townsend and Daltrey themselves.


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