Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Hardcover)

Design with reason
Customer rating 5.0/5.0
22 May 2007 By Mr. Lawrence Kitson
6 out of 7 found this helpful

A fantastic book that serves as an introducer to governing theories and principles in all aspects of design, from Gesalt to Fitt's Law laid out in a way that means the information is immediately accessible within seconds without the need to read a tome of text. If you want to add more reason to your work and feel like your skills are without depth of knowledge, this book will help you justify those decisions where 'you just did it because it looks right (but cant explain why, to yourself or your peers)' and help you understand why other solutions you come up with don't receive the same praise.

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