Instead of procreating new workers and consumers, we can pause and be. Instead of consuming, we can begin creating. Instead of merely working, we can start serving. There is no process or instructions for that. We need to stick our necks out. We need to fail before we have a chance to make it. We need to open our eyes, learn, and—most crucially—fail. Before we start over. This book is a succinct collection of ideas. They may be to your taste or—very plausibly—distaste. But they will be true and genuine, and they will make you think. That’s my pledge. This book is crowd-funded and its beautiful sketches are crowd-sourced. Let’s start.