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fruITion: Creating the Ultimate Corporate Strategy for Information Technology (FruITion Series Book 1)
 
 

fruITion: Creating the Ultimate Corporate Strategy for Information Technology (FruITion Series Book 1) [Kindle Edition]

Chris Potts
4.4 out of 5 stars  See all reviews (8 customer reviews)

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Product Description

Product Description

Part entertaining novel and part enlightening textbook - FruITion takes the reader through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology. - Jeremy Hall, Managing Director, IRM UK Strategic IT Training FruITion brings vividly to life the issues of being a CIO in todays corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on. - Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide The modern CIO is to be seen as part of the business rather than a service provider to the business. Chris Potts is at the forefront of thinking that will put us all there if we act on his inspiration. - David Brown, CIO of Scottish Water How will Ian as the CIO react when the management team explores a very different relationship with IT? The strategy that emerges has major implications for the CIO and everyone in the IT department. Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the worlds leading consultancies.

Synopsis

How will Ian as the CIO react when the management team explores a very different relationship with IT? The strategy that emerges has major implications for the CIO and everyone in the IT department.

Product details

  • Format: Kindle Edition
  • File Size: 1244 KB
  • Print Length: 220 pages
  • Page Numbers Source ISBN: 0977140032
  • Publisher: Technics Publications, LLC; 1st edition (10 Sep 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004I6E8GE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #68,041 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Perfect Paperback
Chris Potts is a brave author, his new book - fruITion: Creating the Ultimate Corporate Strategy for Information Technology is a novel written around the story of a CIO and his IT strategy. Notwithstanding the dryness of the subject matter, this is an encouraging tale of courage and growth.

fruITion tells the story of Ian, a CIO suddenly faced with a very different future when the Chief Executive rejects a carefully crafted IT strategy and "suggests" that Ian needs to make some serious changes, not only to the strategy but also to his own role within the organisation. And quickly.

Ian has only a fortnight to sort himself out so this very readable book moves swiftly through a sequence of meetings and reflections that begin the transformation of Ian from IT-centric boardroom bystander to key business player. His biggest challenge is letting go of the past - and letting go of the boxes.

For many years a large proportion of CIOs and directors have expressed their deep frustration at not being at the top table, or who feel that their management talents are overshadowed by the routine pressures of simply "keeping the lights on."

I recommend this book because it offers a much brighter future for any directors and managers trapped in the bowels of the business. Read fruITion and resolve to be braver.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Genius, and transformative. 22 Jun 2010
By J. Dore
Format:Perfect Paperback
Never before have I found a book on IT - and IT Management at that - so compelling. This is a hugely accessible book that you can get through in an evening. You will almost certainly want to come back to it though. The narrative style is disarming, and remarkable in that such a potentially dry book actually has a 'narrative style' at all. Far from being basic and patronizing, the concepts and philosophies delivered are extremely complex, but with a directness and clarity that assumes you are sensible enough to figure out what you don't know, and then go and research it elsewhere.

As to the message of the book: I was inspired. Also relieved that there are newer ways of thinking about IT management.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An excellent, easy to read book 12 Nov 2009
Format:Perfect Paperback
Many organisations struggle over the best place for IT within the organisation and extracting the best business value from investment.

In fruITion, respected CIO commentator Chris Potts sets out his views in a very easy to read fashion. His main themes are that having IT as a separate department has failed to deliver business benefits from investment, that IT should be (largely) integrated into the business units and that initiatives should be treated as business change projects rather than IT projects.

He also concludes that there shouldn't be CIOs. Rather, there should be an individual (a Chief Internal Investment Officer) whose job it is to lead the internal investment portfolio, including all resulting business change, and be accountable for the value the organisation gets out of its investments.

Whilst agreeing with much of what Chris Potts says, the aspect this doesn't consider is the role that IT has in innovation - bringing radically different ways of working to the organisation; not something that will generally come from within existing business units. The most obvious examples of this are Amazon in retail and Google with advertising (although innovation isn't always as ground breaking as this).
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1 of 1 people found the following review helpful
5.0 out of 5 stars Remarkable 18 Sep 2009
Format:Perfect Paperback
This book is remarkable. The subject of IT strategy would be dry even to those involved in it. Personally, I have little interest in IT and none at all in strategy, but I picked up this book because of my interest in the way that companies (fail to) work.

Potts' stroke of genius is wrapping his message into a highly readable parable, with some bullet points reiterating the message in a more formal way at the end of each chapter. The protagonist's conversations (with, frankly, the sharpest set of business people you could imagine - not like any I've ever met!) are concise and targetted, losing the fluff and circuitous discussions you would get in a normal company.

I didn't think I could whizz through a business book this quickly, nor be as engrossed. Highly recommended!
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