There is a scarcity of UK research on "Showrooming" most of it sourced in the US. We are currently undertaking a Masters academic study into this phenomenon. Showrooming is the consumer behaviour of checking competitors' prices for a product to purchase while still present in a physical shop.
If you are resident in the UK or know any potential UK "Showroomers". Could you take the 10 minute survey, using the link below or pass to anyone in the UK you suspect of being a "Showroomer". You could win one of five £20 Amazon vouchers.
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