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Marketing Genius
 
 

Marketing Genius (Hardcover)

by Peter Fisk (Author) "Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways ..." (more)
3.8 out of 5 stars See all reviews (6 customer reviews)
RRP: £14.99
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Product details

  • Hardcover: 498 pages
  • Publisher: Capstone (24 Feb 2006)
  • Language English
  • ISBN-10: 1841126810
  • ISBN-13: 978-1841126814
  • Product Dimensions: 17.4 x 17.2 x 3.2 cm
  • Average Customer Review: 3.8 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 193,689 in Books (See Bestsellers in Books)

    Popular in this category:

    #95 in  Books > Business, Finance & Law > Management > Marketing Management
  • See Complete Table of Contents

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Product Description

Review
"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)

"...truly inspiring book..." (Brand Strategy, June 2006)

"...exceptional writer..."  (bubblewrap, June 2006)

"...fascinating read..." (Irish Enterpreneur, June 2006)

"...spot on..."  (Simon Wakeman Journal, June 2006)  

Review
"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)

"...truly inspiring book..." (Brand Strategy, June 2006)

"...exceptional writer..."  (bubblewrap, June 2006)

"...fascinating read..." (Irish Enterpreneur, June 2006)

"...spot on..."  (Simon Wakeman Journal, June 2006)

See all Product Description


Inside This Book (Learn More)
First Sentence
Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

6 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:
 (2)
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Average Customer Review
3.8 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 12 people found the following review helpful:
2.0 out of 5 stars Genius limited to title and cover, 26 April 2007
By Mr. G. P. Mills "GPM Networking" (Newcastle upon Tyne, England) - See all my reviews
(REAL NAME)   
I really wanted to like this book. Title and cover are great but beyond that, a bit disappointing. I am pretty sure this is a personal thing as I know others who rate it (although still say it was hard going). It seems a bit academic and uses a large number of graphs to explain strategy and consumer behaviour - in this way it reminds me of how marketing used to try very hard to appear academic and scientific. I also dislike the fact that all of the examples seem to be drawn from multi-national corporations and there is little relevance to the vast majority of businesses - tell us how a cafe has used techniques on a limited budget and I could become convinced of genius. A multi-national with the marketing budget equivalant to the GDP of Venezuela, is less convincing. Lost interest half way through it and it failed to inspire me.
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13 of 16 people found the following review helpful:
2.0 out of 5 stars Nothing new, 10 Jun 2006
By Dan Ramsay "bell_road_books" (London, UK) - See all my reviews
(REAL NAME)   
If you expect to see anything new in this book then you'll be disappointed. This is simply a primer for modern marketing that you'll find in any other text. Don't be seduced by a sexy title and an eye catching cover.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Marketing Genius, 31 Aug 2006
By Jeff Wolfin - See all my reviews
(REAL NAME)   
Sharp, punchy, powerful perspective on all things marketing interleaved with plenty of real life case studies that rocks along at a real pace. I particularly liked the clarity around the need to appeal to customers as human beings - complete with their moods, attitudes and emotions - who do not automatically respond to certain marketing stimulae in the same way everytime. In this book, Peter captures this complexity however, presents it in manageable, bite-sized, easily digestible format. Clearly a man with a real passion and belief in marketing and a book that contains insights for anyone truly interested in what makes customers tick.
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Most Recent Customer Reviews

5.0 out of 5 stars A genius book of marketing
This book is fantastic. It is like no other book - full of useful insights, ideas and inspirations. Every page has something worth reading. Read more
Published 21 months ago by Richard from Copenhagen

4.0 out of 5 stars Fisk is a genius!
The structure is clear to follow and the overall presentation left me wanting more. This coupled with the clear and concise examples to inspire anyone with a remote interest in... Read more
Published 24 months ago by C. Buckingham

5.0 out of 5 stars Marketing Genius
You expect to get something special from a book with "genius" in the title, and I certainly did. Peter Fisk's book not only covers the challenges of marketing in a fresh and... Read more
Published on 17 April 2006 by James R

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