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Marketing Genius (Hardcover)

by Peter Fisk (Author) "Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways ..." (more)

3.8 out of 5 stars  See all reviews (6 customer reviews)

6 Reviews 5 star:  (3) 4 star:  (1) 3 star:    (0) 2 star:  (2) 1 star:    (0) › See all 6 customer reviews...

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Product details Hardcover: 498 pages Publisher: Capstone (24 Feb 2006) Language English ISBN-10: 1841126810 ISBN-13: 978-1841126814 Product Dimensions: 17.4 x 17.2 x 3.2 cm Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews) 6 Reviews 5 star:  (3) 4 star:  (1) 3 star:    (0) 2 star:  (2) 1 star:    (0) › See all 6 customer reviews... Amazon.co.uk Sales Rank: 20,567 in Books (See Bestsellers in Books)  Would you like to update product info or give feedback on images? See Complete Table of Contents

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Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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Customer Reviews

6 Reviews 5 star:  (3) 4 star:  (1) 3 star:    (0) 2 star:  (2) 1 star:    (0)           Average Customer Review 3.8 out of 5 stars (6 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   13 of 15 people found the following review helpful: 2.0 out of 5 stars Genius limited to title and cover, 26 April 2007 By  Mr. G. P. Mills "GPM Networking" (Newcastle upon Tyne, England) - See all my reviews (REAL NAME)    I really wanted to like this book. Title and cover are great but beyond that, a bit disappointing. I am pretty sure this is a personal thing as I know others who rate it (although still say it was hard going). It seems a bit academic and uses a large number of graphs to explain strategy and consumer behaviour - in this way it reminds me of how marketing used to try very hard to appear academic and scientific. I also dislike the fact that all of the examples seem to be drawn from multi-national corporations and there is little relevance to the vast majority of businesses - tell us how a cafe has used techniques on a limited budget and I could become convinced of genius. A multi-national with the marketing budget equivalant to the GDP of Venezuela, is less convincing. Lost interest half way through it and it failed to inspire me. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   13 of 16 people found the following review helpful: 2.0 out of 5 stars Nothing new, 10 Jun 2006 By  Dan Ramsay "bell_road_books" (London, UK) - See all my reviews (REAL NAME)    If you expect to see anything new in this book then you'll be disappointed. This is simply a primer for modern marketing that you'll find in any other text. Don't be seduced by a sexy title and an eye catching cover. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   3 of 3 people found the following review helpful: 5.0 out of 5 stars Marketing Genius, 31 Aug 2006 By  Jeff Wolfin - See all my reviews (REAL NAME)    Sharp, punchy, powerful perspective on all things marketing interleaved with plenty of real life case studies that rocks along at a real pace. I particularly liked the clarity around the need to appeal to customers as human beings - complete with their moods, attitudes and emotions - who do not automatically respond to certain marketing stimulae in the same way everytime. In this book, Peter captures this complexity however, presents it in manageable, bite-sized, easily digestible format. Clearly a man with a real passion and belief in marketing and a book that contains insights for anyone truly interested in what makes customers tick. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 6 customer reviews...		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars A genius book of marketing This book is fantastic. It is like no other book - full of useful insights, ideas and inspirations. Every page has something worth reading. Read more Published on 6 Oct 2007 by Richard from Copenhagen 4.0 out of 5 stars Fisk is a genius! The structure is clear to follow and the overall presentation left me wanting more. This coupled with the clear and concise examples to inspire anyone with a remote interest in... Read more Published on 18 Jul 2007 by C. Buckingham 5.0 out of 5 stars Marketing Genius You expect to get something special from a book with "genius" in the title, and I certainly did. Peter Fisk's book not only covers the challenges of marketing in a fresh and... Read more Published on 17 April 2006 by James R Search Customer Reviews Only search this product's reviews › See all 6 customer reviews...

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