Soon: Brands of tomorrow: Tomorrow's Visions Today (Hardcover)

by Lewis Blackwell (Author), Chris Ashworth (Author)

1.0 out of 5 stars See all reviews (1 customer review)

RRP:	�30.00
Price:	�25.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�4.50 (15%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

Usually dispatched within 1 to 3 weeks.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

9 new from �14.70 10 used from �3.71

Special Offers and Product Promotions

Illuminate your book with the innovative Philips LED reading light--exclusive to Amazon.co.uk. Shop now.

Customers Who Bought This Item Also Bought

Street Sketchbook (Street Graphics / Street Art)

by Tristan Manco

5.0 out of 5 stars (10) �12.45

Hand Job: A Catalog of Type

by Michael Perry

4.4 out of 5 stars (7) �13.70

› Explore similar items

Product details

Hardcover: 192 pages
Publisher: Laurence King (25 Mar 2002)
Language English
ISBN-10: 1856692469
ISBN-13: 978-1856692465
Product Dimensions: 29 x 24.4 x 2.4 cm

Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 1,059,956 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Product Description

This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.

About the Author

Lewis Blackwell is International Creative Director at Getty images. Formerly publisher and editor of Creative Review, he is the author of numerous critically acclaimed books including Twentieth-Century Type, The End of Print: The Graphic Design of David Carson, 2ndsight: Grafik Design After the End of Print, and [with Neville Brody] Gt. A regular writer and commentator on graphic design and typography, advertising, film, video and multimedia, Blackwell lectures and chairs awards juries internationally. Chris Ashworth launched the design studio Orange, winning the Creative Futures award in 1993. He has since held senior creative positions at MTV Europe and Ray Gun magazine, as well as forming two further studios, Substance and Still. He is currently Design Director of gettyone design studio, London, a division of Getty Images.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

1 Review

5 star:		(0)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

1.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

1.0 out of 5 stars you can't judge a book by its cover, 3 Feb 2004

By	Robert Bewick (United Kingdom) - See all my reviews

This is the most disappointing book that I have ever bought. A very cool cover and a tantalizing title by a respected author. Otherwise the opaque and indulgent design style dissuaded any form of engagement with whatever content there may or may not be in this book. My copy has been relegated to 'a more suitable resting place' to make room for books.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }