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This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.
About the Author
Lewis Blackwell is International Creative Director at Getty images. Formerly publisher and editor of Creative Review, he is the author of numerous critically acclaimed books including Twentieth-Century Type, The End of Print: The Graphic Design of David Carson, 2ndsight: Grafik Design After the End of Print, and [with Neville Brody] Gt. A regular writer and commentator on graphic design and typography, advertising, film, video and multimedia, Blackwell lectures and chairs awards juries internationally. Chris Ashworth launched the design studio Orange, winning the Creative Futures award in 1993. He has since held senior creative positions at MTV Europe and Ray Gun magazine, as well as forming two further studios, Substance and Still. He is currently Design Director of gettyone design studio, London, a division of Getty Images.
This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.
About the Author
Lewis Blackwell is International Creative Director at Getty images. Formerly publisher and editor of Creative Review, he is the author of numerous critically acclaimed books including Twentieth-Century Type, The End of Print: The Graphic Design of David Carson, 2ndsight: Grafik Design After the End of Print, and [with Neville Brody] Gt. A regular writer and commentator on graphic design and typography, advertising, film, video and multimedia, Blackwell lectures and chairs awards juries internationally. Chris Ashworth launched the design studio Orange, winning the Creative Futures award in 1993. He has since held senior creative positions at MTV Europe and Ray Gun magazine, as well as forming two further studios, Substance and Still. He is currently Design Director of gettyone design studio, London, a division of Getty Images.
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