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Soon: Tomorrow's Visions Today
 
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Soon: Tomorrow's Visions Today (Hardcover)

by Lewis Blackwell (Editor), Chris Ashworth (Editor)
1.0 out of 5 stars  (1 customer review)
RRP: £30.00
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Product details

  • Hardcover: 192 pages
  • Publisher: Laurence King Publishing (Mar 2002)
  • Language English
  • ISBN-10: 1856692469
  • ISBN-13: 978-1856692465
  • Product Dimensions: 29 x 24.4 x 2.4 cm
  • Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 754,274 in Books (See Bestsellers in Books)
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Product Description

Synopsis
This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.

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