Amazon.co.uk Review
Making your mark on the Internet can be a difficult task these days. Wit h new commercial Web sites starting up at a rate of knots, how do you ensure that yours sits head and shoulders above the competition? J. Jonathan Gabay may have the answer. His nifty little book,
Successful Cybermarketing in a Week has its sights set on turning dotcom dreams into reality.
The book itself is quite small--just 96 pages--but it covers a lot of ground. Gabay has set his book out in seven sections--one for you to read every day of the week. Start on Sunday and by the time you get to Tuesday you'll be at the business planning stage. Get to Thursday and you'll have covered choosing an ISP and learned how to get information from your Web site's visitors to help you target them better. Make it to the end of the week and you'll have picked up some of the all important tricks needed to get your site ranked near the top of a search engine's lists. Gabay crams in so much material partly by cutting out the chit-chat. He uses tables, lists and pictures wherever possible to make his points, and when he does resort to text it tends to be clear and concise rather than discursive. You have to do the thinking around the points Gabay makes, which means that as you read the book you are constantly reworking your own dotcom idea.
If you are serious about making your Web business into a success, then a week spent with this book could be very productive. --Sandra Vogel
Synopsis
A guide to how the Internet can become a great marketing asset. It covers every business aspect, from getting on the Web to buying and selling, then reaching employers, suppliers and customers world wide. Endorsed by one of the world's Internet-centric companies - Sun Microsystems - the topics covered in this book include: the growth of Web-enabled business; planning your cyber-strategy; targeting your market on the Web; building a better Website; on-line customer service; advertising in cyberspace; and Web TV.
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