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The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One
 
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The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One (Hardcover)

by Jorge Alterto Vasconcellos E. Sa (Author)
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.,."one of the clearest, most engaging discussions I've ever seen of how to balance the here-and-now of a business with the future."
- Donald C. Hambrick, Columbia University


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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments such as marketing and finance; the second is managed through the planning department. The tension between these two firms presents risks and opportunities. Using detailed case studies, the author provides a strategic framework for companies and organizations to approach these issues.

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