Amazon.co.uk: The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One: Jorge Alterto Vasconcellos E. Sa: Books

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The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One

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The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One (Hardcover)
by Jorge Alterto Vasconcellos E. Sa (Author)

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Product details

Hardcover: 154 pages
Publisher: Palgrave Macmillan (10 May 2002)
Language English
ISBN-10: 0333987128
ISBN-13: 978-0333987124
Product Dimensions: 24.7 x 15.5 x 1.5 cm
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Amazon.co.uk Sales Rank: 1,297,250 in Books (See Bestsellers in Books)

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Synopsis
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments such as marketing and finance; the second is managed through the planning department. The tension between these two firms presents risks and opportunities. Using detailed case studies, the author provides a strategic framework for companies and organizations to approach these issues.