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The Pyramid Principle: Logic in Writing and Thinking (Financial Times Series) (Hardcover)
by Barbara Minto (Author)
4.2 out of 5 stars  (10 customer reviews)

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Product details
  • Hardcover: 189 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (20 Oct 1995)
  • Language English
  • ISBN-10: 0273617109
  • ISBN-13: 978-0273617105
  • Product Dimensions: 24.1 x 16.5 x 2.5 cm
  • Average Customer Review: 4.2 out of 5 stars  (10 customer reviews)
  • Amazon.co.uk Sales Rank: 448,221 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover (Import) |  Paperback  |  Unknown Binding (Import) |  All Editions

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Product Description
Product Description

The Pyramid Principle is a way of writing that will enable you to present your thinking so clearly that the ideas will move off the page and into the reader's mind with a minimum of effort and a maximum of effect.

Author:

Barbara Minto runs her own consultancy teaching the Pyramid Principle to top executives.



Synopsis
The Pyramid Principle is a way of writing that will enable you to present your thinking so clearly that the ideas will move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Author: Barbara Minto runs her own consultancy teaching the Pyramid Principle to top executives.

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