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Submit Now: Designing Persuasive Websites (Voices) (Paperback)

by Andrew Chak (Author) "This book is about persuading visitors at your web site to do what you want them to do ..." (more)

2.0 out of 5 stars See all reviews (1 customer review)

Price:	�27.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

Paperback: 368 pages
Publisher: New Riders; 1 edition (1 Oct 2002)
Language English
ISBN-10: 0735711704
ISBN-13: 978-0735711709
Product Dimensions: 22.6 x 17.8 x 1.8 cm

Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 131,114 in Books (See Bestsellers in Books)
Popular in this category:
#92 in Books > Business, Finance & Law > Management > Strategy

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Product Description

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

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First Sentence
This book is about persuading visitors at your web site to do what you want them to do. Read the first page

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	62% buy the item featured on this page: Submit Now: Designing Persuasive Websites (Voices) 2.0 out of 5 stars (1) �27.50
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6 of 7 people found the following review helpful:

2.0 out of 5 stars A straightforward guide to contemporary web design, 14 Jul 2003

By	J. Bishop - See all my reviews (REAL NAME)

If you like Jakob Nielsen's "I'm the expert, so you'll just have to believe me"-type books, then this is the one for you. It is easy to read, well structured, with plenty of unproven guidelines and design models. If you have an e-business and just need a quick reference, then you'll find this book useful. If you are looking for a more in depth book based on solid research then you'll be left feeling short-changed if you buy this.

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