Product Description
If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.
Synopsis
There's no shortage of Web tools on the market today; however, what are in short supply are Web producers with information-design savvy and client-communication skills to create profitable, productive sites-sites that return on their investment. This practical and efficient guide focuses on the information design essentials that can determine a Web site's success or failure. Author Ani Phyo outlines her seven-step process for designing successful Web sites, beginning with "Developing User Scenarios" all the way through "Ongoing Testing and Revision." Emphasizing not software but the development process, she covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more. Throughout, Return on Design: Smarter Web Design for Hard Times keeps its eye on the prize-returns: the critical techniques that successful Web designers need to know to deliver more impact for less outlay in a cost-conscious economy.
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