Sony KDL-40W4000 - 40" Widescreen 1080P Full HD Bravia LCD TV - With Freeview

HD1080p

HD 1080p offers you very high resolution to generate it’s picture. The ‘p’ stands for ‘progressive scan’, which scans all the lines at once to add stability & smoothness to fast-moving images. This makes 1080p TV’s excellent for sport broadcast & games.

Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you wont be able to view any channel without buying the additional hardware.

BRAVIA Engine 2

You can’t have too much of a good thing, so we designed BRAVIA ENGINE 2. By using our most innovative technologies like intelligent noise reduction and Advanced Contrast Enhancer, BRAVIA ENGINE 2 builds on the power of the acclaimed BRAVIA ENGINE and adds four new image processing stages. What’s more, BRAVIA ENGINE 2 incorporates full digital signal processing, which means that it can enhance many different signals.

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained. The W4000 Series delivers a Dynamic Contrast Ratio of 33,000:1.

BRAVIA Sync

BRAVIA Sync enables the control of your TV and peripheral devices with a single BRAVIA remote through menus displayed on your BRAVIA LCD TV.

It is supported by selected Sony Home Theatre Systems, Blu-ray Disc players, Audio/Video Receivers and Handycams. Please check the specification of your other Sony products to ensure that it includes BRAVIA Sync.

XrossMediaBar (XMB)

XMB™ (XrossMediaBar) is Sony’s original graphic user interface that allows for simple operation of various media and content, as seen on the PS3 and PSP. Users can navigate through the different types of media by zapping across icons that are aligned horizontally. After selecting the medium, a list of its content appears as thumbnails vertically.

The main benefit of the XMB™ is that it alleviates the need to look at the remote control while searching and selecting content. With an increasing number of media and content, simple navigation has become a challenge, especially with a remote control. The XMB™ gives access to a wide array of content with only a few buttons.

USB Photo Viewer

Enjoy digital photos on the big screen. With the USB Photo Viewer, the user can view photos instantaneously by connecting a digital still camera via USB and selecting "Photo" from the XMB menu. Thumbnails of the photos stored in the digital still camera will appear on the screen, from which the user can choose to view full screen or as a slideshow.

You can also select your favourite photo as a standby screen just pressing favourite button during thumbnails display, full-screen view and slideshow. Share your fun memories with family and friends on BRAVIA.

Picture Frame Mode

Picture Frame Mode offers you the opportunity to decorate your room with BRAVIA like a painting or photo in a frame with BRAVIA’s superior color reproduction. By selecting the image to be displayed and the duration time on your menu screen your TV will show either a still image or slide show in it’s full glory at reduced power consumption, rather than simply having a black screen sitting in the corner or on the wall in your room.

You can display your favourite photos from in USB memory or preinstalled images on BRAVIA.

1. Push "Home" on the remote control
2. Select "XMB"
3. Choose "Picture Frame" Mode

The picture you selected as Picture Frame appears on the screen.

You can select either one of the 6 default pictures or your own pictures using the USB port.

Live Colour Creation

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum.

So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image.

Available on 40", 46" & 52" W4000 models.

X.V. Colour

X.V colour offers a colour palette of 100% of the colour spectrum giving more depth, detail and natural images and is closer to the colour spectrum seen by the human eye.

Available on 40", 46" & 52" W4000 models.

HDMI Sockets

The W4000 Series has 3 X HDMI Sockets – 2 at the rear of the set & one at the side.

Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your camcorder and your gaming console. Having the socket located in the front of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera.

Photo TV HD

Photo TV HD picture processing technology designed to faithfully reproduce the natural beauty of your still images when viewed on your HD Ready 1080p BRAVIA LCD TV. Whereas all other TVs have technology designed to optimise video images, the BRAVIA W4000 has BRAVIA Engine 2 for viewing videos and Photo TV HD for viewing still images.

In order to enjoy PhotoTV HD, the PhotoTV HD-compatible TV and device need to be connected either with component or HDMI. Connection through component requires the user to manually select the Photo picture mode. When connected via HDMI, the television will automatically switch to Photo mode.

24P True Cinema

'24p True Cinema' mode, is a perfect match for movies. Film is shot at 24 frames per second, but UK televisions operate at 25 frames per second. This means that when you watch a movie on DVD, you are seeing it sped up by 4 per cent. '24p True Cinema' enables the panel to display films at their intended 24fps (frames per second).