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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Incredibly readable for a 'business book', 15 Jul 1999
By A Customer
This is a first hand account of one man's 'Gold Rush' years running an Internet related business from about 1992 to 1998 - ancient history in Internet time, as 1992 was pre-browser!It's as gripping as a novel at times and certainly doesn't read like a dry business book or a How To manual (How Not To.. maybe!). The story follows the author from start up through to raising venture capital and trying to sell out for megabucks. If you didn't know it had happened, you really wouldn't believe it. Michael Wolff is not another business person turned author, but visa versa and it shows. It's written with real flair and at times is very funny indeed. The characterisation is particularly vivid. However, it's also thought provoking and meditative where it comes to what the net actually is and where it's going. It despairs at times that it will end up as a medium consisting only of sites about sex chat and selling ginsu knives but it's also upbeat and positive when it comes to the future. Michael is obviously addicted to the business and the book is a 'time out' to recharge before the next venture. Ironically, the really disappointing element is the website. It's only there to promote the book (not really a big surprise) but it could have been so much more eg discussions, VC raising tips, even a VC company presence to review net related business concepts. I'm sure Michael could have come up with much more compelling content with a bit of thought. But this is the only minor quibble I had. A really good read deserving of a wider audience than it will probably get. Go on buy it!
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