Sony BRAVIA KDL-V40A12U 40" Widescreen HD Ready LCD TV with FREEVIEW

You can tell a good TV by the way it reproduces colour. That’s why Sony developed its own high-resolution image processors – and fitted them in every TV in the ground-breaking new BRAVIA LCD range. These processors put every pixel of every image through a five-stage perfecting process to deliver colours and quality no other TV can match.

‘V’ Series BRAVIA LCD. TVs to hang out with

With our flat-panel V series BRAVIA TVs, it’s hard to say what impresses the most, the slim design or the dramatic visuals driven by our acclaimed high-resolution image processors. We’ll let you be the judge. Thanks to the versatile swivel display we know you’ll get a good view of both, wherever you choose to sit. All V Series models are digital switchover compliant with integrated FREEVIEW tuners and they’re also HD ready.

SONY BRAVIA LCD TV – Slim and compact

Sony BRAVIA LCD (Liquid Crystal Display) televisions combine slim, flat-screen design with outstanding picture quality. But what makes a BRAVIA LCD set so special? It’s high-resolution image processors ensure that our entire range of BRAVIA LCD TVs match the clarity and the brightness of the very best Cathode Ray Tube (CRT) sets, but without the bulk – an LCD TV can be twice as slim as an equivalent CRT set. What’s more, most of our LCD models are digital switchover compliant with integrated FREEVIEW tuners and also meet the High Definition of ‘HD’ ready standard (in fact, you can watch High Definition TV from 26 inch and above). There are three LCD series to choose from: the big-screen W series, the mid-sized V Series and the flexible S Series.

What's so good about Sony BRAVIA TVs?

1) A wider range of colours.

2) Four times the resolution.

3) Smooth motion at high speed.

4) Sharper details.

5) Unrivalled brightness.

1. More natural colours

BRAVIA high-resolution image processors can reproduce a much wider range of colours than conventional TVs, so you can appreciate nature’s full palette – every green in grass, every white in snow and each rich hue of red in a steak.

2. Higher resolution

The more line of pixels in the picture, the higher the resolution and the better the picture quality. That’s why we doubled the number of vertical lines for BRAVIA LCD TVs and, unlike some other manufacturers, doubled the number of horizontal lines too.

3. Stable clarity

Converting to analogue can muddle TV signals, so BRAVIA high-resolution image processors always keep the signal digital. The result is a stable, clear and accurate picture, even with fast-moving objects, for example the cyclists in the Tour de France.

4. DRC Sharpness

Depth and resolution are the key to sharper images. A Sony innovation called Digital Reality Creation (DRC) maximizes both – for sharpness that passes independent tests with flying colours.

5. Dynamic brightness

Superb resolution and colour reproduction mean nothing if the picture’s too dark. That’s why we fit our TVs with a backlight and high-resolution image processors – together they make the picture especially bright, so you get to see even the finest detail.

Why choose a Sony?

Inch for inch, Sony’s LCD TVs may be slightly dearer than other flat-screen formats like plasma, but the picture quality is better, they use less power, give you a wider viewing angle and last longer. From 23 inch up, they have integrated digital tuners and from 26 inch up, they are HD ready, they are also easy to connect to a set-top box and other HD devices – that’s thanks to HDMI. You really get what you pay for.

What makes Sony BRAVIA LCD TVs special?

Up to four times higher resolution and ‘Colour like.no.other’ thanks to high-resolution image processors.

1) Significantly brighter picture with higher contrast.

2) 170 degree wide viewing angle, so you can watch TV from almost anywhere in the room.3) Excellent virtual surround sound.

4) Switchover compliant from 23 inch up with integrated FREEVIEW tuner.

5)A built-in S-master amplifier on the high-end sets.

6) HD ready from 26 inch up.

7) HDMI connection for optimal sound and picture quality from DVD players and High Definition devices like an HDV camcorder and set-top box.

8) Compared to a plasma, they consumer 40% less energy.

9) Long lifespan.

10) Combine the superior picture quality of a Sony BRAVIA LCD TV with Dolby 5.1 Surround Sound and you have a Home Cinema experience that will, quite literally, take your breath away.

HDTV. What is all the fuss about?

High Definition (HD) is to modern television what colour TV was to black& white – a giant leap forward in quality. Within a few years, HD will be the standard broadcast format in Europe. HDTV signals will contain five times as much information as TV now, which means many more pixels and much higher picture resolution. It won’t feel like watching a screen any more – you’ll think you’re actually there. And it’ll sound like that as well, because HD signals can carry 5.1 channel surround sound. Most of the Sony range is HD ready.