See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

Have one to sell? Sell yours here
 
   
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Paperback)

by Geoffrey A. Moore (Author)
4.1 out of 5 stars See all reviews (7 customer reviews)

Available from these sellers.


1 used from £27.21
Other Editions: RRP: Our Price: Other Offers:
Hardcover (1st ed) 3 used & new from £9.94
Paperback (New Ed) £14.99 £12.74 39 used & new from £0.01
Unknown Binding Order it used

Customers Who Bought This Item Also Bought

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

by Geoffrey A. Moore
4.9 out of 5 stars (12)  £12.74
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Geoffrey A. Moore
5.0 out of 5 stars (3)  £21.24
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey Moore
5.0 out of 5 stars (4)  £11.19
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)

by Geoffrey A. Moore
4.8 out of 5 stars (4) 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim
4.0 out of 5 stars (11)  £16.39
› Explore similar items

Product details

  • Paperback: 244 pages
  • ISBN-10: 0060745819
  • ASIN: B000AAN4VM
  • Product Dimensions: 19.8 x 13.2 x 1.8 cm
  • Average Customer Review: 4.1 out of 5 stars See all reviews (7 customer reviews)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
(2)
(2)
(1)
(1)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
64% buy the item featured on this page:
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets 4.1 out of 5 stars (7)
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
21% buy
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers 4.9 out of 5 stars (12)
£12.74
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)
7% buy
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials) 4.8 out of 5 stars (4)
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
4% buy
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado 5.0 out of 5 stars (3)
£21.24
Explore similar items
 

Customer Reviews

7 Reviews
5 star:
 (3)
4 star:
 (3)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.1 out of 5 stars (7 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
2.0 out of 5 stars Read 'Information Rules' instead if you want the real facts!, 29 Jan 2002
This review is from: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Paperback)
Geoffrey Moore's prescription for marketing types and company officers in high tech industry suffering from eCommerce/Internet complaint is TALC, the Technology Adoption Life Cycle (ha, was that supposed to be funny?). Originally written in the mid 90's so I've made allowances for the lack of empirical evidence for Geoffery's assertions which seem to based more on gut feel or instinct. TALC and the Inside the Tornado has too much intuition, read Hal and Varian's 'Information Rules' if you want to find out what is really going on. Unorganised, poorly edited and of little current relevance.
Over uses 'to be sure'.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 4 people found the following review helpful:
4.0 out of 5 stars The concepts will radically focus your marketing activities!, 12 Nov 1999
By A Customer
This review is from: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Paperback)
The concepts introduced by Moore can radically reduce marketing communciation costs by reducing inaproporate and un-timely marketing activities. He focuses on segementing the marketing in an additional dimension called 'Technology Adoption Life Cycle'. This is used to measures the degree of assimilation of a customer and readiness to adopt a new techncology. Moore suggests new ideas how this information can be used to turn customers from sceptics to supportive prospects. It becomes clear how appropriate and timely marketing communication stragtegies enable new products to cross the 'chasm' into the 'tornado'.

An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products.

Colin Robert Bacon (M.Sc. Cranfield, UK)

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
5.0 out of 5 stars insightful marketing framework for an engineer, 21 Aug 1999
By A Customer
This review is from: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Hardcover)
I'm a systems engineer and found the framework developed in the book useful in understanding where different high-tech companies are in their respective product life-cycles. Perhaps, this is elementary knowledge for marketing folks.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

4.0 out of 5 stars I loved this author!!!

I am currently doing my dissertation on implementing VLEs into HE, and have found this book as well as 'crossing the chasm' invaluable. Read more
Published 4 months ago by Mrs. HM Van Der SPUY

5.0 out of 5 stars Excellent For Anyone setting up a business
1..Gives you concise live examples of how to apply successfully strategies to ensure one acheives success in the chosen market. 2.. Read more
Published on 10 Jul 1999

5.0 out of 5 stars IF YOU ARE IN HIGH-TECH AND HAVEN'T READ THIS THEN GO HOME!
SIMPLE. ELEGANT. COMPELLING. ENGAGING. OBVIOUS AND A MARVEL. TELLS YOU ALL YOU ALREADY FEEL YOU KNOW AND TELLS YOU ALL YOU SHOULD KNOW. BRILLIANT. Read more
Published on 9 Sep 1998

4.0 out of 5 stars Moore understands the economics of information
Traditional economic models do not work when we apply them to the value of information and knowledge. Information has value, but only for a short time. Read more
Published on 3 Dec 1996

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

Let Olay Amaze You

Olay Total Effects Day Moisturiser SPF15 50ml
Amazon.co.uk sells all your favourite ranges from Olay, including Regenerist and Total Effects.

›Discover Olay at Amazon.co.uk

  

Up to 50% off Dental Care

Braun Oral-B Professional Care 6000 Rechargeable Toothbrush - Pack of 2
Put a sparkle in your smile with up to 50% off selected Oral-B and Philips rechargeable toothbrushes.

›Up to 50% off power toothbrushes

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates