Search Engine Optimization Video Training CD

Author: James Gonzalez

Training Duration: 7 hours

Number of Movies: 91

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

Tutorials included on this training CD:
Course Intro
Course Intro
Course Overview
Importance of Search Engines
Limitations of Optimization

Introduction To Search Engines
The Search Engines Landscape
Crawler Based Search Engines
Human Powered & Pay Per Click Systems
Hybrid Search Sites
How Crawler Based Search Engines Work
How Search Engines Rank Web Pages Pt.1
How Search Engines Rank Web Pages Pt.2
The Most Popular Search Sites
Survey of the Most Popular Search Sites
Overture/Google Adwords & Others
Search Systems You NEED to Work With

Checking Your Sites Current Status
Google & the Google Toolbar
Yahoo & the Others
Fixing Frames
Page Titles & Page Descriptions
Page Links & Page Content

How Domain Names Effect Placement
Overview
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords
Keyword Research
Keyword Phrases vs. Single Words
Analyzing the Competition for Keywords
Refining Your Keywords
Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement

Designing Search Engine Friendly Pages
Titles
Meta Description Tags
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages
Common Page Content Mistakes
Invisible Navigation Systems

Link Popularity/Page Importance & Reputation
Importance of Links
Link Popularity
Page Reputation
Page Importance
Strategies for Getting Good Links Pt.1
Strategies for Getting Good Links Pt.2
Links that can Work Against You
Guide for Improving Links

Optimization Tricks
Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking
Information Pages
Hidden Links

Specific Strategies
Google
Google Page Construction Tips
Yahoo
Yahoo/Overture Site Match Xchange
Overture
Overture Listing Choices
AskJeeves/Teoma
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimization Tips

Getting Hi Tech Pages Indexed
Frame pages
Flash Pt.1
Flash Pt.2
Dynamically Generated Pages

Registering Your Sites
Essentials of Getting Your Site Listed
Recommended Submission Order
Submitting to Google
Submitting to Yahoo Search Engine
Submitting to Directories
Submitting to Yahoo Directory
Submitting to ODP Directory
Submitting to AskJeeves

Search Engine Optimization Tools
Optimization Resources: Search Sites
Optimization Resources: Web Sites
Wordtracker
Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimizers Optilink

Disclaimer
Disclaimer

Credits
About This Author