Amazon.co.uk Review
If your knowledge of Martin Carr ends at the fact that he used to be the songwriter for The Boo Radleys, his third solo album,
Advertisements for Myself, under the guise of Brave Captain, should come as an impressive curveball. An illogical progression from the inventive indie-rock offerings showcased on his earlier records, it immerses itself in a kaleidoscopic world of glitchy, technoid jitters, acid-fried drum & bass, and laptop-tweaked songsmithery with little precedent in any coherent musical field.
It's a breath of fresh air to find a singer-songwriter using such cutting-edge technology, and even if sometimes, he does end up making a dog's dinner of things--the Ramones-esque rock & roll clatter of "Stand Up And Fight" has a little too much fun with the electronic distortion dial--much of the Aphex Twin-style sequencing trickery is well up to par. That wicked sense of humour is still sharply honed, too: when Carr does pull out a grandiose tear-jerker, he goes and calls it something such as "I Was a Teenage Death Squad" to keep you on your toes. Sure, Advertisements For Myself is a flagrant piece of electronica bandwagon-jumping, but the Captain does it with such rabid enthusiasm--and occasionally, genuinely impressive skill--that it barely seems to matter. --Louis Pattison