Amazon.co.uk Review
Unfairly dismissed by much of the electronica cognoscenti--too commercial, some sniffed: too calculated--this was, nevertheless, an ambitious (and mostly satisfying) attempt to fuse the volume and density of rock with the broad textural vocabulary of electronica. The single, "Ain't Talkin' 'Bout Dub," effectively defined the template, marrying a corrosive
Van Halen guitar sample to chattering breakbeats; the remainder of the album was divided between variations on this theme (the slide guitar propelling "Altamont Super-Highway Revisited," the bluesy shuffle of "Tears Of The Gods"), and moments of almost meditative stillness, courtesy of the group's other incarnation, the Stealth Sonic Orchestra. The most accomplished of the latter is a ballad titled "Pain In Any Language," which features the last recorded vocal of late
Associates frontman Billy MacKenzie, to whose memory this bold and singular album is dedicated.
--Andrew McGuire
CD Description
With some of the biggest of techno's big beats and samples recognisable to any self-respecting '70s AOR junkie, Apollo 440 is an electronic act which combines rock culture, futuristic and technological imagery with a sound-system attitude into a high-gloss sampledelic package. As a reference point,think of Crystal Method on a Zeppelin trip. ELECTRO GLIDE IN BLUE, their full-length debut, is the kind of techno albumany rock fan could love.
Start with "Ain't Talking AboutDub", which marries a classic Eddie Van Halen riff with some jungle beats to spawn a triple-time, heavy metal romp in abass-heavy vacuum; move onto "Altamont Super-Highway Revisited" where a dirty electric slide guitar plays on top of a seething techno throb; or feel the "Tears Of The Gods", a boogie shuffle reminiscent of John Lee Hooker fronting a Santana-on-hip-hop rhythm, before exploding into dubbed out SpinalTap-ish fireworks. When fusing the rock and electro worlds,the Apollo crew can be shameless--big, bigger, biggest sounds dominate, whereas understatement has no place in their world-- but such shamelessness is also the reason ELECTRO GLIDE is among the most successful of the next-school nuptials. Call them the Run DMC of electronica.