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Detective Marketing: Creative Common Sense in Business
 
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Detective Marketing: Creative Common Sense in Business [Illustrated] (Paperback)

by Stefan Engeseth (Author), Jan Cederquist (Author), Magnus Eriksson (Illustrator)
5.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Paperback: 180 pages
  • Publisher: Engeseth Publishing,Sweden; illustrated edition edition (2 Oct 2001)
  • Language English
  • ISBN-10: 9163113899
  • ISBN-13: 978-9163113895
  • Product Dimensions: 22.9 x 15.3 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,486,905 in Books (See Bestsellers in Books)

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Product Description

BRAND REPUBLIC
"Straightforward thinking. It’s thought provoking. He’s taking the Peppers’ One-to-One philosophy a step forward."

Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ”

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1 of 1 people found the following review helpful:
5.0 out of 5 stars This book is full of creactivities, 20 Nov 2001
By A Customer
When I started reading this marketing book, I didn't know that it would change my way of looking at my own business dreams. But it did. Never before I have been smiling like this while reading management literature. When I finished the last page, I logged in to the Internet and registered a new company. The author gave me about 5-6 new business ideas, and I know they're going to rock - because it's all about "common sense". Read this book if yoy want a boost in your creative parts of the brain.
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