Amazon.co.uk: Detective Marketing: Creative Common Sense in Business: Stefan Engeseth, Jan Cederquist, Magnus Eriksson: Books

Paperback: 180 pages
Publisher: Engeseth Publishing,Sweden (2 Oct 2001)
Language English
ISBN-10: 9163113899
ISBN-13: 978-9163113895
Product Dimensions: 22.9 x 15.3 x 1 cm
Average Customer Review: (1 customer review)
Amazon.co.uk Sales Rank: 1,378,698 in Books (See Bestsellers in Books)

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BRAND REPUBLIC
"Straightforward thinking. It’s thought provoking. He’s taking the Peppers’ One-to-One philosophy a step forward."

Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ”

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1 of 1 people found the following review helpful:

This book is full of creactivities, 20 Nov 2001

By A Customer

When I started reading this marketing book, I didn't know that it would change my way of looking at my own business dreams. But it did. Never before I have been smiling like this while reading management literature. When I finished the last page, I logged in to the Internet and registered a new company. The author gave me about 5-6 new business ideas, and I know they're going to rock - because it's all about "common sense". Read this book if yoy want a boost in your creative parts of the brain.

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