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Total Identity (Hardcover)

by Total Design (Author)

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Product details

Hardcover: 240 pages
Publisher: Book Industry Services (BIS) (3 May 2003)
Language English
ISBN-10: 9063690207
ISBN-13: 978-9063690205
Product Dimensions: 29.2 x 22.8 x 2.9 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 953,985 in Books (See Bestsellers in Books)

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Product Description

Synopsis
In Total Identity, every aspect of an organisation's identity is approached in an innovative way. Conceived by one of Holland's most famous identity agencies, Total Design, the book is comprised of four parts. Part 1 describes the theory behind branding and corporate identity programmes; Part 2 highlights total identity case studies; Part 3 focuses on the media of communication and how design enhances their effectiveness; and Part 4 discusses the building blocks of design.