Synopsis
In Total Identity, every aspect of an organisation's identity is approached in an innovative way. Conceived by one of Holland's most famous identity agencies, Total Design, the book is comprised of four parts. Part 1 describes the theory behind branding and corporate identity programmes; Part 2 highlights total identity case studies; Part 3 focuses on the media of communication and how design enhances their effectiveness; and Part 4 discusses the building blocks of design.

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Total Identity (Hardcover)

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