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Swiss Graphic Design
 
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Swiss Graphic Design (Hardcover)

by Robert Klanten (Editor), M. Mischler (Editor), Hendrick Hellige (Editor)
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Synopsis
The region with the world's highest density of high-quality designers is indisputably Switzerland. Swiss graphic design, which is traditionally sparing, is becoming an international sensation: its designers know how to often take radical creative approaches that are, at the same time, not conceited and give a light impression. The designers' creative approaches are then realized with expert craftsmanship and an obsession for detail. A further element that has helped the popularity of Swiss design a great deal is that its language of forms, which is often reduced, suits the internet particularly well. This book provides an overview of the most talented Swiss designers by documenting the high standard they have for the most typical applications such as vector-graphics, layout, fonts and illustration. The book also shows how important it is for creative professionals the world over to develop their own local solutions and to be consistent in doing so.

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