3 used & new from £23.93
See All Buying Options
Have one to sell? Sell yours here
 
 
All-American Ads of the 70s (All American Ads)
 
See larger image and other views 
Share your own customer images
Publisher: learn how customers can search inside this book.

All-American Ads of the 70s (All American Ads) (Turtleback)

by Steven Heller (Author), Jim Heimann (Editor)
5.0 out of 5 stars  See all reviews (1 customer review)

Available from these sellers.


1 new from £36.39 2 used from £23.93
Other Editions: RRP: Our Price: Other Offers:
Paperback Order it used

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   70's Glam Tribute Act opens new browser window
www.glamd.co.uk  -  GLAMD - A Spandextastic Review of Seventies Glam Era 
   The 70's opens new browser window
www.Ask.com  -  Find the Best Results for The 70's. 
  
 

Customers Who Bought This Item Also Bought

All American Ads of the 80's (Midi)

All American Ads of the 80's (Midi)

by Jim Heimann
5.0 out of 5 stars (1)  £17.49
All American Ads of the 20s (Midi)

All American Ads of the 20s (Midi)

by Jim Heimann
5.0 out of 5 stars (1)  £21.24
The Golden Age of Advertising: The 50s (Taschen 25)

The Golden Age of Advertising: The 50s (Taschen 25)

by Jim Heimann
4.5 out of 5 stars (2) 
All-American Ads of the 30s

All-American Ads of the 30s

by Jim Heimann
5.0 out of 5 stars (2) 
Cars of the 20th Century: 100 Years of Automotive Ads, 1900-1999

Cars of the 20th Century: 100 Years of Automotive Ads, 1900-1999

by Phil Patton
5.0 out of 5 stars (1)  £18.72
› Explore similar items

Product details

  • Turtleback: 701 pages
  • Publisher: Taschen GmbH (25 Jun 2004)
  • Language German
  • ISBN-10: 382281265X
  • ISBN-13: 978-3822812655
  • Product Dimensions: 25.9 x 19.8 x 3.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 579,329 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Product Description

Product Description

Both eclipsed and influenced by television American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of 60s advertisements. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness made their way into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. Marketing specialists studied focus groups with furious determination to figure out how to best communicate to a mass audience, thus producing such dumbed-down gems as the slogan "Sisters are different from brothers," used for an African-American hair product. By the end of the decade, print ads began to recoup, gaining in originality and creativity as they began to focus on target audiences by carefully choosing placement in smaller publications. A fascinating study of mass culture dissemination in a post-hipple television-obsessed nation, th


About the Author

Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. The author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility.

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
advertising picture book
advertising art book

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

All-American Ads of the 70s (All American Ads)
54% buy the item featured on this page:
All-American Ads of the 70s (All American Ads) 5.0 out of 5 stars (1)
All-American Ads of the 30s
19% buy
All-American Ads of the 30s 5.0 out of 5 stars (2)
All American Ads of the 80's (Midi)
9% buy
All American Ads of the 80's (Midi) 5.0 out of 5 stars (1)
£17.49
The Golden Age of Advertising: The 50s (Taschen 25)
9% buy
The Golden Age of Advertising: The 50s (Taschen 25) 4.5 out of 5 stars (2)
Explore similar items
 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
5.0 out of 5 stars Too recent to be memorable, 20 Jun 2004
By Robin Benson - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)      
All-American Ads of the Seventies adds another 702 pages to the 3418 pages in the first four books and only the Ads of the Twenties remains to be published. This latest book is really the weakest of the set though. As editor Jim Heimann explains in his intro, the Seventies print media lacked creative sparkle because television had captured most ad dollars. He also mentions the important point that in the Sixties ad art directors copied a lot of the really great creative stuff shown in the editorial pages of magazines and into the Seventies so much of this input had become everyday. Although he doesn't mention it I think another reason so many of these ads look bland is because they are just not old enough, they have not quite gained a nostalgic or curiosity value.

Still there are some fascinating pages to enjoy, I liked the chapter on Consumer Products with ads for Sony Betamax, Electrophonic turntables, Advent VideoBeam television, Pioneer tape decks, Polaroid Sonar camera, Honeywell slide projector and an IBM Electronic 75 typewriter. All gone to that electronic dustbin in the sky. I thought the classiest ads were in the Business & Industry chapter, some really creative photography and design.

If you lived through the decade you'll find some memory joggers here. As with the four previous books the production is excellent, all the ads have been carefully copied from the originals and no screen clash.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Look for similar items by category

Look for similar items by subject























i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.