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Following the huge success of the "Essential Design Handbooks" series, "What is Typography?" is the ultimate compact guide to the discipline that lies at the epicentre of design and communication. This unparalleled handbook explores the formal structures and acceptable variations of type as fundamental disseminators of information. It also uncovers the various ways in which typographers - as well as linguists, psychologists, philosophers, and information designers - have applied studies in this area. "What is Typography?" breaks down the anatomy of typography to explore tools and processes, methods of organizing the mechanics of type, and the various means of arranging and displaying type. It also looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design. Beyond academic analysis of the subject, "What is Typography?" celebrates work from the vanguard of typographic design, showcasing an impressive, eclectic portfolio from the world's foremost practitioners. This book is a key resource for both entry-level and student designers as well as professionals in the field.
From the Inside Flap
Issues:
Language, both written adn spoken, is our primary means of communication. This function is, by and large, taken for granted, yet there are many factors that affect its success. 'What is Typography?' explores the formal structures and acceptable variations for type to ensure that it enables maximum access to information. It also uncovers the various ways in which typographers and, for example, linguists, psychologists, philosophers, and information designers have studies this area, and applied the results.
Anatomy:
'What is Typography' breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design.
Portfolios:
A typographer can work alone or as part of a large company; a typographer may also write, edit, proofread, publish, and be an entrepreneur. This book concludes with analyses of an eclectic group of typographers whose work displays the breadth, richness, and high standards of typographic design.
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