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Max Hits: Building and Promoting Successful Websites

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Max Hits: Building and Promoting Successful Websites (Paperback)

by Mike Slocombe (Author)

4.3 out of 5 stars See all reviews (7 customer reviews)

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Website Essentials: A Guide to Planning, Designing and Managing Your Website by Philip Thompson
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Product details

Paperback: 160 pages
Publisher: Rotovision; illustrated edition edition (29 Aug 2003)
Language English
ISBN-10: 2880467659
ISBN-13: 978-2880467654
Product Dimensions: 25.9 x 22.9 x 1.5 cm

Average Customer Review: 4.3 out of 5 stars See all reviews (7 customer reviews)

Amazon.co.uk Sales Rank: 543,898 in Books (See Bestsellers in Books)

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Product Description

Amazon.co.uk Review

Top Web designer Slocombe (urban75.org) demystifies the entire Web site production process with fun, slang-filled text in Max Hits: Building and Promoting Successful Websites--sometimes all one needs to finally "get" a concept is to hear it re-worded in a friendly, less technical way. He makes ideas that novices often find confusing, like XML, SVG, and CSS, seem easy and points the way to further reading and useful applications. Not strictly a how-to manual, the book is rich with screenshots and bite-size blocks of text, with a hip layout by Bark Design that makes it more entertaining than most technical books.

Slocombe dispenses a lot of hard-earned wisdom. Rather than teaching all of HTML, he gives a simple tutorial that gets across the main idea of how tags work and then sends the reader off to look at source code, consult online resources and/or use an HTML editor such as Homesite. When discussing how wide a site should be, he gets right to the crux of the problem: should a Web designer worry about how the site looks on every monitor from plasma to PDA? What are the pros and cons of specifying the table tag width at 100%? Again, he points the way to places online where readers can check how their site displays in different browsers and resolutions.

Pros and cons come into play in most Web site design decisions. For example, developers must weigh design versus download time or latest technology versus browser compatibility. These decisions are unique to each site and Slocombe helps readers make informed choices. His advice can be as simple as hitting the auto button on the levels panel in Photoshop to clear up a muddy photograph or as complex as delivering appropriate content to your audience.

This is a hip book that looks at all the details involved in making a Web site. It's well written, well designed, well coded and gets lots of attention from search bots. And it clues readers into some of the coolest sites existing on the Web today. It may just be what you need to get off to a good start with your own Web site. --Angelynn Grant --This text refers to the Hardcover edition.

Product Description

Debunking many of the myths and obstacles surrounding web design, this title shows that you do not need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful websites are not just built; they have to be actively promoted and marketed. "Max Hits" shows you how to construct and deliver an effective on-line marketing strategy, how to provide "sticky" contents and, crucially, how to bump your site up the search engine ratings.

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Customer Reviews

7 Reviews

5 star:		(5)
4 star:		(1)
3 star:		(0)
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1 star:		(1)

Average Customer Review

4.3 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars Nicely designed book de-mystifying the web design process, 13 Jan 2002

By A Customer

This review is from: Max Hits: Building Successful Websites (E-pro S) (Hardcover)

Written by the designer/editor of the superb urban75 website, this book de-mystifies the entire web design process. With sections on HTML, design and useability issues, through to planning and working with clients, this book is a good guide to all the stages neccessary in creating a site where content and useability come first.
Illustrated with screen shots galore, with loads of useful URL's and interviews with some of the industry's major players, this book, while not being technically in-depth, is a good addition to any aspiring web-designer's library.

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9 of 11 people found the following review helpful:

5.0 out of 5 stars Superb book for all web authors!, 13 Jan 2002

By A Customer

This review is from: Max Hits: Building Successful Websites (E-pro S) (Hardcover)

I've found this book absolutely invaluable for helping me improve the design and navigation on my site and the search engine information is easily worth the investment alone.

The book explains in straightforward terms the best way to make your site 'search engine friendly' and the stuff on accessibility is invaluable - all designers should be forced to read it!

I only wish this book had been out when I started building my site as I could have avoided all the mistakes that I'm now going to have to fix!

I recommend it thoroughly for new and experienced designers keen to improve their site - and the graphics are lovely throughout too!

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3 of 4 people found the following review helpful:

5.0 out of 5 stars Worth every cent!, 13 Feb 2004

By A Customer

This review is from: Max Hits: Building Successful Websites (E-pro S) (Hardcover)

Man, I learnt so much from this book! Most other web books are all about trying to show you pretty pictures or clever code, but this book really teaches you stuff you need to know.

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Most Recent Customer Reviews

1.0 out of 5 stars Totally Weapon

This book blew my mind, but not in a good way. I would recommend this book for affluent London-based Barley clones. Read more

Published 20 months ago by Isambard Lombard

5.0 out of 5 stars Absolutely fantastic book!
It's rare that I would describe any book as truly essential for web designers, but this book is it!

I've been authoring web sites for over three years now, and thought I had a... Read more

Published on 17 Sep 2002 by John Jackson

5.0 out of 5 stars common sense about just getting on with it....
With all the hyperbole about whether the internet is the best thing ever, or a whole lot of nothing, this books just gets on with the practicality of getting your site designed,... Read more

Published on 29 Jan 2002

4.0 out of 5 stars Excellent
I have always been interested in web design and have always been involved in website creation.

This is an extrememely valuable source to have. Read more

Published on 27 Jan 2002

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