Frequently Bought Together
Customers Who Bought This Item Also Bought
by G Lakoff
|
Women, Fire and Dangerous Things: What Categories Reveal About the Mind by Lakoff |
The Political Brain: How We Make Up Our Minds Without Using Our Heads by Drew Westen |
Words That Work: It's Not What You Say, it's What People Hear by Frank I. Luntz |
Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought by George Lakoff |
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Product Description
"Don't Think of an Elephant!" is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book, Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests. "Don't Think of An Elephant!" is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
About the Author
George Lakoff is a Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world's best-known linguists. Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think (2nd edition, 2002).
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
75% buy the item featured on this page: Don't Think of an Elephant: Know Your Values and Frame the Debate£4.85 |
 |
12% buy Metaphors We Live by £8.54 |
 |
5% buy Women, Fire and Dangerous Things: What Categories Reveal About the Mind £13.92 |
 |
5% buy The Political Brain: How We Make Up Our Minds Without Using Our Heads £7.46 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
|
Related forums
|
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
