Managing Virtual Web Organizations in the 21st Century: Issues and Challenges [Illustrated] (Hardcover)

This book provides an essential contribution to the subject area. It is useful to readers seeking to gain an academic perspective on the issues and to practitioners and industrialists seeking to deploy these new ways of operating in order to deliver competitive advantage. Hence I thoroughly recommend it.

The book contains 17 articles that elaborate on various issues ranging from the general conception of VO’s to its legal format and from the business point of view to the underlying ICT-architecture. From the number of contributors and their various positions and geographical locations I might conclude that the undertaking of writing this book required a virtual organization itself. For many contributors this seems to be nothing new. In many articles it is stated that VO’s have existed ever since people started to work together on the basis of trust. The new thing that the 21st century brings is the addition of ICT, which adds potentially more structure and scale to the VO. The book focuses largely on the design and management of such organizations. In most cases it takes the production and ebusiness environment as its object. Occasionally there is attention for web organizations in the professional services industries. For those who want to know on what the European Commission spent much of her billions for the ‘Information Society’ (IST-program), the book provides a number of references to relevant IST-projects.

Some effort seems to be taken to make all articles fit into a general framework of the book, which could not prevent many contributors to start with a description of what they regard to be a virtual organization themselves. Happily for the editor, most contributors agree more or less on the underlying concept, which is remarkable, where-as the book lays out a quite specific and practical framework for this kind of organization.

For its riches in issues and practical models the book is a useful source for professionals and decision makers that want to keep up to date with key concepts and developments regarding ‘web organizations’. However, I don’t think it is going to be ‘The Bible of VO’s’. Therefore it is too specific on some issues and not encompassing enough on others. On many issues the book provides insight and useful ideas, but overall it leaves the reader with a lot of critical thinking to do himself. It seems the editor does have a clear view on the basic concept he likes to introduce. On top of that he is gathering and analyzing additional data and models. Little doubt next time he will come out with his bible after all.